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Case studies

Tracking consumer attention at the point-of-sale

This presentation provides a new method for measuring attention of consumers at the point-of-sale (POS). This patent-pending method - AttentionTracking - is based on the recent finding that human visual attention can be measured by means of rapid...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Christian Scheier, Steffen Egner, Gisa Steffens
October 26, 2003
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Citation

Scheier, Egner and Steffens (2003a, October 26). Tracking consumer attention at the point-of-sale . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tracking-consumer-attention-at-the-point-of-sale-